Hi,

Today I'd like to talk a little about article marketing. Article marketing has long been a favorite method of gaining traffic and back links to many a web-site. It is not as effective as it used to be but it is still VERY Worthwhile.

I would also like to take this opportunity to clarify a few issues around duplicate content. You see, the old method of submitting your articles to as many article directories as possible has recently come under a lot of scrutiny, as Matt Cutts from Google started to talk about duplicate content penalties.

Well, as always, it pays to test. So, here's what I did. I tested three different methods:

1. I created one article and posted it on my site to an 'orphan' page i.e. not linked in. I then wrote another article and linked that to that page. I then submitted that article to Ezine.

2. On another orphan page, I created another article and then posted that same article to Ezine articles.

3. On another orphan page, I created another article and then posted that same article to Ezine PLUS every other article directory.

I then placed tracking code on each of my 3 pages and waited. The results are not what I expected at all…and if you don't get this right then you are going to waste a heap of time, effort and money following the wrong strategy. So, this is what happened:

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I'll be back in touch tomorrow, when I'm going to start talking about blogging. Until then, all the very best, Allen